Menu
Research and Ratings

Overnight Ratings: PGA Tour, NASCAR Sprint Unlimited Lead Non-Olympic Weekend Sports

CBS' coverage of the final round of the PGA Tour Northern Trust open led all overnights among non-Olympic sports programming over the weekend. The Sunday telecast drew a 1.9 overnight, which saw Bubba Watson win his first Tour event since The Masters in '12. The golf telecast finished just ahead of FS1's 1.8 overnight for the NASCAR Sprint Unlimited race on Saturday night. That race aired on Fox last year. Fox also had its first college basketball telecast of the '13-14 season on Saturday, with Xavier-Marquette drawing only a 0.4 overnight. By comparison, ESPN drew a 0.7 overnight for Indiana-Purdue in the same window, while ESPN2 drew a 0.4 for Oklahoma-Oklahoma State.

The chart below lists overnight ratings from weekend sports telecasts on broadcast TV.

TELECAST
DATE
NET
TIME (ET)
RATING
Sochi Olympics (primetime)
2/14
NBC
8:00-11:00pm
11.7
Sochi Olympics (late night)
2/14
NBC
12:05-1:05am
5.8
"ESPN Sports Saturday"
2/15
ABC
4:00-6:00pm
0.6
"Men of March"
2/15
CBS
12:30-1:00pm
0.6
College Basketball: Pitt-North Carolina
2/15
CBS
1:00-3:15pm
1.1
PGA Tour: Northern Trust Open: Third Round
2/15
CBS
3:15-6:00pm
1.3
College Basketball: Xavier-Marquette
2/15
Fox
4:15-6:15pm
0.4
Sochi Olympics (afternoon)
2/15
NBC
3:00-6:00pm
5.8
Sochi Olympics (primetime)
2/15
NBC
8:00-11:30pm
10.3
Sochi Olympics (late night)
2/15
NBC
12:00-1:00am
5.7
"Supercross: Behind The Dream"
2/16
CBS
12:00-1:00pm
0.8
College Basketball: Wisconsin-Michigan
2/16
CBS
1:00-3:15pm
1.4
PGA Tour: Northern Trust Open: Final Round
2/16
CBS
3:15-6:30pm
1.9
NASCAR Sprint Cup: Daytona 500 Pole Day Qualifying
2/16
Fox
1:00-3:30pm
1.7
Sochi Olympics (afternoon)
2/16
NBC
3:00-6:00pm
6.1
Sochi Olympics (primetime)
2/16
NBC
7:30-11:00pm
13.2
Sochi Olympics (late night)
2/16
NBC
11:30pm-12:30am
4.8

SBJ Morning Buzzcast: May 15, 2024

The W's big night; here come the Valkyries and a major step forward in Jacksonville

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/02/18/Research-and-Ratings/Overnights.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/02/18/Research-and-Ratings/Overnights.aspx

CLOSE