The first telecasts from the Sochi Olympics led both broadcast and cable TV sports programming last week. Despite coverage on NBCSN last over eight hours on Saturday and Sunday, the audience surpassed the top NBA game on cable last week, which was ESPN's Heat-Clippers telecast on Feb. 5. CBS' Michigan State-Wisconsin matchup wsa most-viewed college basketball game last week with 2.2 million viewers.
Listed below are final ratings from recent sports telecasts.
| TELECAST |
DATE
|
NET
|
TIME (ET)
|
RAT.
|
VIEWERS (000)
|
| Sochi Olympics: Opening Ceremony |
2/7
|
NBC
|
8:00-11:08pm
|
17.0
|
31,690
|
| Sochi Olympics (primetime) |
2/9
|
NBC
|
7:30-11:00pm
|
14.4
|
26,323
|
| Sochi Olympics (primetime) |
2/8
|
NBC
|
8:00-11:06pm
|
13.9
|
25,115
|
| Sochi Olympics: (primetime) |
2/6
|
NBC
|
8:30-11:00pm
|
11.3
|
20,016
|
| Sochi Olympics (afternoon) |
2/9
|
NBC
|
2:00-6:00pm
|
9.1
|
15,358
|
| Sochi Olympics (afternoon) |
2/8
|
NBC
|
2:30-6:00pm
|
7.5
|
12,472
|
| Sochi Olympics (late night) |
2/8
|
NBC
|
12:00-1:15am
|
5.7
|
9,083
|
| Sochi Olympics (late night) |
2/9
|
NBC
|
11:30pm-12:30am
|
5.2
|
8,032
|
| "Winter Gold: Sochi" |
2/4
|
NBC
|
8:00-9:00pm
|
3.3
|
5,263
|
| "How To Raise An Olympian" |
2/5
|
NBC
|
8:00-9:00pm
|
2.7
|
4,220
|
| "SI Swimsuit Issue: 50 Years" |
2/3
|
NBC
|
9:00-11:00pm
|
2.1
|
3,276
|
| NBA: Bulls-Lakers |
2/9
|
ABC
|
3:32-6:00pm
|
2.0
|
3,071
|
| PGA Tour: AT&T Pebble Beach National Pro-Am: Final Round |
2/9
|
CBS
|
3:10-6:31pm
|
1.8
|
2,696
|
| NBA: Knicks-Thunder |
2/9
|
ABC
|
12:55-3:32pm
|
1.9
|
2,684
|
| College Basketball: Michigan State-Wisconsin |
2/9
|
CBS
|
1:00-3:10pm
|
1.4
|
2,242
|
| PGA Tour: AT&T Pebble Beach National Pro-Am: Third Round |
2/8
|
CBS
|
3:13-6:00pm
|
1.0
|
1,522
|
| Pro Bull Riding |
2/9
|
CBS
|
12:00-1:00pm
|
1.0
|
1,394
|
| Liga MX: Club America-Pachuca |
2/8
|
Univision
|
5:55-8:00pm
|
0.7
|
1,314
|
| "NBA Countdown" |
2/9
|
ABC
|
12:30-12:55pm
|
0.9
|
1,273
|
| EPL: Cardiff-Swansea |
2/8
|
NBC
|
12:30-2:30pm
|
0.9
|
1,235
|
| College Basketball: Butler-Georgetown |
2/8
|
CBS
|
1:00-3:13pm
|
0.7
|
1,083
|
| "World of X Games: Making the Mark" |
2/8
|
ABC
|
3:00-4:00pm
|
0.5
|
733
|
| "ESPN Sports Saturday" |
2/8
|
ABC
|
4:00-6:00pm
|
0.4
|
580
|
| "Men of March: Tom Izzo" |
2/8
|
CBS
|
12:30-1:00pm
|
0.4
|
569
|
| TELECAST |
DATE
|
NET
|
TIME (ET)
|
RAT.
|
VIEWERS (000)
|
| Sochi Olympics |
2/9
|
NBCSN
|
6:00am-2:23pm
|
1.8
|
2,887
|
| Sochi Olympics |
2/8
|
NBCSN
|
6:00am-2:30pm
|
1.6
|
2,585
|
| NBA: Heat-Clippers |
2/5
|
ESPN
|
10:36pm-1:31am
|
1.6
|
2,555
|
| College Basketball: Michigan-Iowa |
2/8
|
ESPN
|
2:09-4:03pm
|
1.1
|
1,921
|
| Sochi Olympics |
2/8
|
NBCSN
|
6:07-8:00pm
|
1.0
|
1,757
|
| NBA: Trail Blazers-Knicks |
2/5
|
ESPN
|
8:04-10:36pm
|
1.1
|
1,703
|
| College Basketball: West Virginia-Kansas |
2/8
|
ESPN
|
4:03-6:19pm
|
1.0
|
1,650
|
| College Basketball: Notre Dame-Syracuse |
2/3
|
ESPN
|
7:00-9:02pm
|
1.0
|
1,631
|
| College Basketball: Ohio State-Iowa |
2/4
|
ESPN
|
7:00-9:04pm
|
1.0
|
1,499
|
| NBA: Bulls-Warriors |
2/6
|
TNT
|
10:39pm-1:17am
|
1.0
|
1,446
|
