Menu
Leagues and Governing Bodies

NBA D-League To Use Sensors Embedded In Jerseys During Games In '14 Season

The NBA D-League will be using biometric sensors embedded in uniforms for the duration of this season, extending a keen interest the NBA already has in player analytics. The sensors, weighing about 1oz each, will be worn by players on their chest or back, and provide a wide range of physical data such as heart rate, distance and speed run, player jumps, fatigue and cardiovascular exertion. About 20 NBA teams already use such monitors in practices, but the D-League effort extends that to a game setting, something no other major U.S. pro league does. It also builds meaningfully upon leaguewide player tracking the NBA implemented earlier this season with Stats LLC’s SportVU product. D-League President Dan Reed said, “We’ve naturally been the research-and-development department of the NBA, and this is another important example of that. This is a perfect complement to player tracking, and give us a wide range of measures on the players’ health and fitness.” Of particular interest with the biometric sensors is providing hard data on injury recovery compared to prior baselines. The use of the sensors will be voluntary, but the Bakersfield Jam and Ft. Wayne Mad Ants are among the earliest adopters, with other teams expected to begin implementation soon. The D-League has a list of pre-approved vendors for the sensors, including Australia-based Catapult, but teams can also submit their own preferred providers for league approval. Biometric measurement opens up a wide range of potential implications for labor relations and individual health privacy rights, and the D-League effort is designed as a test initiative before a potential broader rollout within the NBA, one that would need to be collectively bargained with the NBPA.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ Morning Buzzcast: May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/02/14/Leagues-and-Governing-Bodies/NBA-DLeague.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/02/14/Leagues-and-Governing-Bodies/NBA-DLeague.aspx

CLOSE