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SBD/February 12, 2014/Marketing and Sponsorship
Reebok Dropping DDB Amid Creative Review, But Adidas Keeps Agency For Europe
Published February 12, 2014
Creative agency DDB, N.Y., is "splitting with Reebok amid a review" of the Reebok's global creative business, according to Andrew McMains of ADWEEK. The review is "in its late stages." Sources said that there are "a trio of contenders" in Mother; Goodby Silverstein & Partners; and Vena...