Menu
Marketing and Sponsorship

Verizon Expands Team Penske Partnership, Includes Eight IndyCar Races For Montoya

Verizon Wireless today announced an "expanded partnership with Team Penske" that includes primary sponsorship of IndyCar driver Juan Pablo Montoya for eight races in '14, according to Jenna Fryer of the AP. The company also is "continuing its full-season sponsorship of Will Power." Verizon will be the "primary sponsor for Power, Montoya and Helio Castroneves at the inaugural Grand Prix of Indianapolis on the Indianapolis Motor Speedway Road Course" on May 10. The expanded partnership includes a "multi-year contract extension with Team Penske for Verizon to provide wireless services for all of the Penske teams." Verizon first partnered with Team Penske in '09 as "primary sponsor for Power in the Indianapolis 500." Verizon has "since been on Power's car for 17 wins, 25 poles and 28 podium finishes." If nothing materialized, team Owner Roger Penske was "prepared to pay for Montoya's IndyCar season out of his own pocket" (AP, 2/10).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/02/10/Marketing-and-Sponsorship/Verizon-Penske.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/02/10/Marketing-and-Sponsorship/Verizon-Penske.aspx

CLOSE