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Volume 24 No. 113
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On The Ground: SBD/SBJ Updates From Sochi

Starting today, SportsBusiness Daily/Journal have converted its On The Ground blog into a comprehensive, daily website devoted to the Sochi Games and the business behind it. The site, at, is free and runs through Monday, Feb. 24, the day after the Closing Ceremony. The site also can be accessed through the On The Ground link on . SBJ Olympics writer Tripp Mickle is in Sochi providing news updates, people profiles and personal insights from the Games. Entries currently on the blog include:

* USOC moving forward with potential 2024 Games bid

* Shaun White, Bode Miller most recognizable U.S. athletes

* USA Hockey most popular governing body on social media

* Outside The Rings: Round-about trip to Sochi defines Games' challenges

* Medal Stand: NBC's sales team, Subway marketers produce good work ahead of Games