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Marketing and Sponsorship

Wheels & Deals: 50 Cent's SMS Audio To Be Associate Sponsor Of Swan Racing

USA TODAY's Nate Ryan noted Swan Racing yesterday announced that SMS Audio "will be an associate sponsor the next two seasons on the Toyotas driven by Parker Kilgerman and Cole Whitt" in the NASCAR Sprint Cup Series. Rapper 50 Cent founded SMS Audio, and Swan Racing hopes his "transcendent appeal a...

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SBJ Morning Buzzcast: May 20, 2024

A wild PGA Championship weekend; NBA and WNBA records; teamwide LV Aces sponsorships; and thoughts on the Preakness.

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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