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Marketing and Sponsorship

Puma, Arsenal Ink Five-Year Kit Deal As Company Looks To Restablish Itself In Sports

EPL club Arsenal “secured its biggest ever commercial deal by agreeing to a five-year kit agreement” with Puma, according to Roger Blitz of the FINANCIAL TIMES. Terms of the deal were not disclosed, but sources said that it was “worth slightly more” than the contract extens...

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SBJ Morning Buzzcast: June 3, 2024

Two NHL teams stand alone and what it means; NHL Utah narrows name ideas; WNBA draws headlines and full venues and ManU braces for staff cuts

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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