Menu
Events and Attractions

Rolex 24 At Daytona Draws Record Crowd In First Race Under Newly Formed IMSA

Attendance and participation at the 52nd Rolex 24 At Daytona "topped the charts" last weekend, "kicking off the inaugural season of the Tudor United SportsCar Championship series on a high note," according to Dinah Voyles Pulver of the Daytona Beach NEWS-JOURNAL. Daytona Int'l Speedway President Joie Chitwood III said, "It was a record-breaking weekend. It was bigger than our 50th." He added that track officials "think it was the biggest crowd in history, at least as far back as they've kept attendance records." Last weekend's race was the first "under the auspices of the new International Motor Sports Association, which merged the Grand Am and American Le Mans sports car series." IMSA President & COO Scott Atherton said, "The overall results for the weekend were outstanding and we are very pleased." From a competition standpoint, the race "seemed a success for the most part." Meanwhile, getting the crowds "off the track and into the stands before the start of the race on Saturday was the first test of the Speedway's new crossover gates." Chitwood said, "You could tell it moved people through a lot quicker" (Daytona Beach NEWS-JOURNAL, 1/28).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/01/28/Events-and-Attractions/Rolex-24.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/01/28/Events-and-Attractions/Rolex-24.aspx

CLOSE