Menu
Olympics

Sochi Ticket Sales Lag With 300,000 Reportedly Unsold Amid Security Concerns

With less than three weeks until the opening ceremony of the Sochi Games on Feb. 7, "hundreds of thousands of tickets remain unsold, raising the prospect of empty seats and a lack of atmosphere at Russia's first Winter Olympics," according to Stephen Wilson of the AP. There are "signs that many foreign fans are staying away, turned off by terrorist threats, expensive flights and hotels, long travel distances, a shortage of tourist attractions in the area, and the hassle of obtaining visas and spectator passes." Sochi organizers announced last week that 70% of tickets "have been sold for the games." SOCOG President & CEO Dmitry Chernyshenko said, "We are keeping a special quota for those who come for the games, so that they can indeed buy tickets for the competitions." Chernyshenko said that "about 213,000 spectators are expected at the games" with about 75% "likely to be Russians." Sochi officials have "refused to divulge how many tickets in total were put up for sale, saying the figure would only be released after the games." However, IOC marketing documents show that Sochi "had a total of 1.1 million tickets on offer," which would mean "about 300,000 tickets remained available." By comparison, 1.54 million tickets were available for the '10 Vancouver Games and 97% (1.49 million) were sold. Organizers for the '12 London Games sold 97% (8.2 million) of their 8.5 million tickets (AP, 1/21).

MEASURE FOR MEASURE: U.S. officials yesterday said that the Pentagon "will deploy at least two warships and several transport aircraft in the Black Sea near Sochi to respond to any terrorist attack and help evacuate American athletes and officials." In DC, Rowan Scarborough reports the State Department "will take the lead if evacuations become necessary." The ships "will have helicopters that could fly Americans out of the country." Aircraft on standby in Germany "could be at Sochi in about two hours, if needed" (WASHINGTON TIMES, 1/21). USA TODAY's Kelly Whiteside cites security experts as saying the strength of terrorist threats aimed at disrupting the Games are "unprecedented" (USA TODAY, 1/21). In N.Y., Filip Bondy reports the USOC is "going ahead with travel plans to Sochi for its athletes and officials" (N.Y. DAILY NEWS, 1/21). Bruins and Team Canada C Patrice Bergeron said of terrorist threat to the Games, "It is scary to some extent. I’m not necessarily concerned about it right now." He added, "My family, my wife, my brother went to Vancouver, but they’re not going this time. I’ve got to say security is part of it" (BOSTON HERALD, 1/21). In L.A., Bill Dwyre writes, "Once again, security is trumping sport." There is a "sadness that it has come to this, that something as healing as international sports competition has to share the wonders of its athleticism and joy of its celebrations with the fear of evil" (L.A. TIMES, 1/21). Also in DC, Charles Lane writes under the header, "It Should Be Game Over For The Olympics." Russia President Vladimir Putin's government "is not the first host dictatorship to taint the Olympics." Lane: "How many more such embarrassments must we endure before ending this corrupt quadrennial exercise?" (WASHINGTON POST, 1/21).

SPONSOR PUTS TRUST IN IOC: IOC TOP sponsor Dow Chemical Chair & CEO Andrew Liveris said his company is not worried about any possible terror activity because the IOC "is on top of it." Liveris: "The IOC works with everyone, including the host country the host city and, of course, companies like ours. We're still having a large customer program there. I'll be there at the Opening (Ceremony) with customers. We’re going" ("Squawk Box," CNBC, 1/21).

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/01/21/Olympics/Olympic-Tix-Security.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/01/21/Olympics/Olympic-Tix-Security.aspx

CLOSE