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Marketing and Sponsorship

Marketplace Roundup

Sports Authority Store Manager John Dinolfo said that his location in Colorado Springs on Sunday "received its shipment" of Broncos AFC Championship jerseys "before the game had ended." He said by yesterday the store had "very little left." Dick's Sporting Goods Community Marketing Manager Randy Thornhill said that fans in Colorado Springs were "snapping up team merchandise so quickly after Sunday's win that Dick's Sporting Goods on North Powers Boulevard had sold out of some gear by early Monday." In Colorado Springs, Ned Hunter notes Dick's yesterday "opened four hours early to accommodate Broncos shoppers [looking] for AFC Championship merchandise" (Colorado Springs GAZETTE, 1/21).

IF THE SLEEVE FITS: adidas Head of Global Basketball Sports Marketing Chris Grancio said that sales of the brand's sleeved NBA alternate jerseys to this point have "indeed been very strong." He said, "Terrific. (Sales have) exceeded expectations. We're very pleased with the results so far, and in our view, based on the way in aggregate players and consumers have reacted to it, it's been very positive." NBCSPORTS.com's Brett Pollakoff noted the company "doesn’t do any custom fitting of the jerseys" for NBAers but does "make samples in all sizes widely available to teams before they're scheduled to play in them in a game that counts" (NBCSPORTS.com, 1/18).

JOHNNY CASH: In Baltimore, Sean Welsh notes former Texas A&M QB Johnny Manziel is "the subject of new signage at Under Armour's Locust Point campus." Signs in "at least two locations" at UA HQs "welcomed Manziel to 'the team,' though [it's] not clear which team that is, exactly." Manziel would be "the latest in a long line of high-profile athletes to endorse" UA (Baltimore SUN, 1/21).

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ Morning Buzzcast: May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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