Sports Illustrated once again led all sports magazines in print ad revenue in ’13 with $545.2M, but that figure is down 5.5% from ’12, according to data from Publishers Information Bureau. The ’13 figure for SI ranks it third among major consumer magazines, behind only People ($1.07B) and Better Homes & Gardens ($671M). SI For Kids led all publications with a 20% year-over-year increase in ad revenue, as the publication’s $7.9M mark was its best since ’09. ESPN The Mag was second among major sports publications with $286.2M in ad revenue, up 10%. Golf magazine saw $188.2M in ad revenue, which was the magazine’s best figure since ’08, while competitor Golf Digest had its best figure since ‘09. Transworld Surf saw a sharp drop in ’13, down 24% in ad revenue. Also seeing steep drops were Golf World (-14%), Transworld Ride BMX (-13%) and Cycle World (-12%).
|
ANNUAL AD REVENUE FOR SELECT SPORTS MAGAZINES
|
| PUBLICATION |
'13
|
'12
|
1-YEAR % +/-
|
'11
|
2-YEAR % +/-
|
| Sports Illustrated |
$545,175,908
|
$576,764,608
|
-5.5%
|
$576,426,586
|
-5.4%
|
| ESPN The Magazine |
$286,204,082
|
$259,297,736
|
10.4%
|
$299,430,619
|
-4.4%
|
| Golf |
$188,167,872
|
$162,048,623
|
16.1%
|
$156,375,597
|
20.3%
|
| Golf Digest |
$128,119,774
|
$117,502,844
|
9.0%
|
$124,968,875
|
2.5%
|
| Runners World |
$95,684,904
|
$92,232,361
|
3.7%
|
$88,907,250
|
7.6%
|
| Bicycling |
$35,820,783
|
$36,115,726
|
-0.8%
|
$37,479,902
|
-4.4%
|
| Golf World |
$23,327,089
|
$27,213,015
|
-14.3%
|
$34,118,374
|
-31.6%
|
| Transworld Skateboarding |
$17,985,952
|
$20,537,566
|
-12.4%
|
$21,034,467
|
-14.5%
|
| Cycle World |
$17,573,262
|
$19,977,427
|
-12.0%
|
$22,275,054
|
-21.1%
|
| Transworld Snowboarding |
$15,824,270
|
$15,147,412
|
4.5%
|
$18,560,769
|
-14.7%
|
| Transworld Motocross |
$11,989,249
|
$12,273,662
|
-2.3%
|
$11,333,691
|
5.8%
|
| Tennis |
$11,104,885
|
$11,774,612
|
-5.7%
|
$15,248,070
|
-27.2%
|
| SI for Kids |
$7,946,498
|
$6,612,246
|
20.2%
|
$5,596,883
|
42.0%
|
| Transworld Surf |
$7,585,254
|
$10,007,912
|
-24.2%
|
$9,961,533
|
-23.9%
|
| Transworld Wakeboarding |
$4,501,940
|
$4,775,338
|
-5.7%
|
$4,159,190
|
8.2%
|
| Transworld Ride BMX |
$2,891,075
|
$3,333,819
|
-13.3%
|
$3,758,303
|
-23.1%
|
