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Volume 24 No. 158
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SBJ In-Depth: Sochi Winter Olympics

All eyes turn to Sochi as the torch is lit to start the Winter Olympics. The event is the culmination of the most expensive preparations for a host city in Olympic history. Will the investment pay off for Russia? We will preview what to expect at the Games, outline how sponsors will activate, and highlight athletes who could see their marketing stock rise during the event.

Publishing Date: Feb. 3 Ad Close: Jan. 21  Materials Close: Jan. 22. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or jtuttle@sportsbusinessjournal.com.