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Marketing and Sponsorship

Tim Hortons Spot Featuring Sidney Crosby Taps Into Canada's Hockey Pride

Tim Hortons' newest ad campaign, "built on national pride," launches Friday and if successful, could "inform the coffee chain’s marketing tone going forward," according to Susan Krashinsky of the GLOBE & MAIL. The ad features Penguins C Sidney Crosby, who after "taking the ice for a ...

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SBJ Morning Buzzcast: May 23, 2024

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