MLB.com's "At Bat" Named Highest-Grossing Sports App Of '13 For Fifth Straight Year
MLB.com's At Bat app for the fifth consecutive year "was named the highest-grossing sports app by Apple in its annual Best of the Year rankings for the App Store," according to Mark Newman of MLB.com. At Bat finished the year in the overall App Store rankings "as the only sports app to place among the Top 100 highest-grossing applications for both iPhone and iPad." At Bat finished 19th and 37th for iPhone and iPad, respectively (MLB.com, 12/17). FORBES.com's Maury Brown noted the only other sports-related apps to "make any of the six different year-end App Store rankings by Apple were NHL GameCenter (iPad highest grossing, 99th) and WatchESPN (iPad free, 74th)." Meanwhile, download figures of the At Bat app this year "were impressive." MLB fans in '13 downloaded the app "more than 10 million times," with 60% of its subscribers "accessing At Bat and its premium features, such as live audio broadcasts and the MLB.TV Game of the Day, daily" (FORBES.com, 12/18).