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Marketing and Sponsorship

Seahawks' Baldwin, Thomas Work To Build Their Brands Via Social Media, Philanthropy

Seahawks WR Doug Baldwin "consciously uses" moments like an online back-and-forth with a frustrated fan to "build his personal brand," according to Jayson Jenks of the SEATTLE TIMES. Baldwin last season after a meeting with a sports marketing company "outlined his desired brand." He wants to "...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of SpringHill Entertainment/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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