Group Created with Sketch.
Volume 24 No. 160

Events and Attractions

Ticket demand for Super Bowl XLVIII at MetLife Stadium is "at a record high seven weeks before the game," according to Mason Levinson of BLOOMBERG NEWS. Ticket resellers said that although the NFL "won’t begin distributing tickets ... until next month, there already is a robust market as New York businesses try to satisfy their own customers’ requests." PrimeSport President Sam Soni, whose company has a partnership with 16 NFL teams, said that "year-over-year Super Bowl revenue is up" about 31%. Levinson notes Super Bowl prices on PrimeSport's website "range from $2,252.50 for end zone seats in the highest tier to $10,625 for the club level." Soni said, "The bottom to the high end of the range is 15 to 20 percent higher than other Super Bowls." While MetLife Stadium has a regular-season capacity of 82,500, there will be "several thousand fewer seats available to make room for media, cameras and security." The face value of tickets "will range from $500 to $2,600." The equivalent premium seats for Super Bowl XLVII in New Orleans "went for $1,250." StubHub as of yesterday "listed 1,481 tickets available" with the cheapest located in "the upper end zone in a 'to be determined' row, for $3,183.60." Meanwhile, offers tickets "ranging from $2,241 to $12,351." TiqIQ VP/Data & Communication Chris Matcovich said that people buying tickets on the secondary market now "most likely aren’t getting a good deal because brokers probably can get them for less as the game draws closer" (, 12/17).

STAYING INDOORS: The NFL yesterday announced that Super Bowl XLVIII Media Day will be held in Prudential Center rather than MetLife Stadium. REUTERS' Larry Fine noted in a "Super Bowl first," Media Day is being "held at a site other than the championship venue due to wintry conditions expected" in New Jersey. Tickets for the event cost $28.50 (REUTERS, 12/16).'s Jane McManus wrote there are "actually worse ways" for fans to "get close to the Super Bowl" than attending Media Day. All the players for both teams "will be present, giving interviews to the assembled media." In terms of proximity, Media Day is a "much less expensive way to get close to the athletes just four days before some of them win a Super Bowl." Ticketholders also will "get a radio tuned to NFL Radio so they can soak up the coverage." However, it is "not hard to look at this a little cynically." The NFL "has priced most regular fans out of the Super Bowl and has done so for years." Rather than make the actual game "more accessible to low-rollers, the NFL has commoditized a media availability that the league would have to host anyway" (, 12/16).

Professional Rodeo Cowboys Association Chair Keith Martin yesterday said that his BOD "wants to make a counter offer" that would keep the National Finals Rodeo from leaving Las Vegas for Florida after '14, according to Alan Snel of the LAS VEGAS REVIEW-JOURNAL. The BOD voted "unanimously to approve further negotiations" immediately after rejecting an offer from Las Vegas Events that was for 10 years and $150M. Las Vegas tourism officials "took the rejection as the final word." But Martin said that the BOD "also voted unanimously to submit a counter-offer to Las Vegas Events in hopes of keeping the prized rodeo in Sin City." Las Vegas Events President Pat Christenson said that he was "unaware of a desire to keep negotiating." Christenson: “We didn’t know that they wanted to counter. There’s not a lot of time. We’ve been negotiating for over a year and a half. It would have to be timely, in the next two weeks.” Martin yesterday said that the PRCA BOD "didn’t vote Sunday to move the Super Bowl of rodeos to Kissimmee, Fla." He said that the BOD is "legally obligated to consider all offers from other potential host markets, which include Dallas and Oklahoma City" (LAS VEGAS REVIEW-JOURNAL, 12/17). In Las Vegas, John Katsilometes noted "talk of a new rodeo to replace" the NFR in Las Vegas is "very premature." PRCA Commissioner Karl Stressman said that he "was 'totally surprised' that his colleagues at LVE had acted so swiftly and decisively to cut off negotiations." Stressman: “Never, and I say never, was there ever any intention that this was the end of the negotiations between us and LVE. I’m reading their statement in response to our vote and thinking, ‘Wow, they are in a rush to do something different’” (, 12/16). 

While there has been speculation that the PGA Tour Waste Management Phoenix Open could move off Super Bowl weekend after '15, Tournament Chair Tom King said that local organizers, the PGA Tour and Waste Management "all want to keep the event where it's at on the calendar," according to Bob Young of the ARIZONA REPUBLIC. King: "We haven't heard any different. Next year we'll be on the same date as the Super Bowl, and the same in 2015. The one thing in contract talks we're having with Waste Management and the PGA Tour, we want to maintain that date." Young noted the Tour "never has made a secret of preferring" the tournament on that weekend. King: "They like it, obviously. No other tournament is going to have 500,000 fans and the television ratings we get" (, 12/13).