Nissan To Sponsor New Series Of Super Bowl-Related Vignettes On FoxSports.com
FoxSports.com has struck an online marketing partnership with Nissan for the automaker to sponsor a series of native advertising spots on the site entitled "My Super Bowl Moment." The vignettes, combining original video and text, features former Super Bowl heroes David Tyree, Mike Jones and Terrell Davis discussing their on-field exploits. The Nissan-sponsored segments have been directly inserted into the running content feed that represents the foundation of the newly redesigned FoxSports.com. Such native ad sales have been of great interest across the digital media landscape as they typically garner much higher rates than standard display advertising. The "My Super Bowl Moment" also represents part of FoxSports.com's runup to Super Bowl XLVIII in February, which the site will stream live. "The initial response to these items has been quite good. The time spent on them as actually been higher than the average NFL story on our site. We definitely hope to do more of these going forward," said Fox Sports Senior VP/Digital Pete Vlastelica.