St. Louis-based social media outfit LockerDome today will debut a substantial relaunch of its site, reworking it to be based entirely on personal interests as opposed to personal or business contacts. The debut of the new LockerDome.com, dubbed LockerDome 3.0, also shifts the company beyond just sports and into any sort of personal interests. The site is now organized around the concept of "lockers" in which users can post public collections of digital content that interest them. Conversations are now centered around those topics, and not limited to personal networks of friends. "This a big step for us where we've really clarified and expanded the concept of what we're doing, so it's all based now around the things you like as opposed to Facebook, where it's based around who you know or LinkedIn and who you do business with," said LockerDome co-Founder & CEO Gabe Lozano. The site relaunch extends what has been an aggressive run of activity this year for LockerDome, which saw a $6M round of venture capital funding that included MLB Cardinals President Bill DeWitt III and a partnership with USA Today Sports Media Group. The Harlem Globetrotters are among those working aggressively in the new LockerDome at launch, running a 30-day "What's In Our Locker" campaign that will include a series of giveaways and exclusive content.
