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Marketing and Sponsorship

Marketplace Roundup

Coors Light has secured the U.S. presenting sponsorship of the "NHL Revealed: A Season Like No Other" program on NBCSN. The seven-part series will debut Jan. 22 (NHL)....In Boston, Jeff Howe noted Patriots LB Jerod Mayo on Friday "signed bottles of his new mayonnaise" at Shaw's grocery store in Brockton, Mass., and "received a good response to his Kickin’ Buffalo (his favorite), Bruisin’ Bacon and Crushin’ Chipotle flavors." Mayo said, "We had to perfect the product. We had to make sure the product was just right." A portion of the proceeds "will benefit Boston Medical Center" (BOSTON HERALD, 12/8)....Two Alaska Airlines planes in March '14 will begin "sporting ... logos" for the two main campuses of the Univ. of Alaska -- Anchorage and Fairbanks. UAA said that each aircraft "will be painted the respective school's colors" (ANCHORAGE DAILY NEWS, 12/7).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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