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2013 SBD/SBJ Reader Survey: Tennis In A Weaker State Than Five Years Ago


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The state of professional golf now compared with five years ago:

Much stronger 6.1%
Somewhat stronger 27.9%
Same 22.7%
Somewhat weaker 34.0%
Much weaker 4.9%

Responses 1,078


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The state of professional tennis now compared with five years ago:

Much stronger 4.5%
Somewhat stronger 16.0%
Same 23.7%
Somewhat weaker 35.3%
Much weaker 15.4%

Responses 1,078

If you were a sponsor, which professional tour below would you invest in if you could select only one?

PGA Tour 70.9%
ATP World Tour 12.3%
WTA Tour 4.9%
LPGA 3.3%

Responses 1,071

Global property you would most want to be associated with if you worked for a sponsor/brand:

Summer Olympics 46.2%
FIFA World Cup 46.1%
Winter Olympics 7.7%

Responses 1,072

If you were a sponsor of the 2014 World Cup in Brazil, what would concern you the most?

Security / protests 60.2%
Logistics / transportation 24.3%
State of Brazil’s economy 12.8%

Responses 1,076


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Jay Z’s Roc Nation Sports will play a significant role in sports:

Agree 40.1%
Disagree 44.5%
No opinion 15.4%

Responses 1,091

If you were a sponsor, would you invest in the UFC?

Yes 39.3%
No 53.5%

Responses 1,077

Action sports property best positioned for growth:

X Games 34.1%
Dew Tour 15.4%
U.S. Open of Surfing 10.0%
Street League 4.7%

Responses 1,071


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Ratings for the Sochi Games will be:

Flat with vancouver (13.8 average Nielsen rating) 24.9%
Up from Vancouver 17.7%
Down from Vancouver 51.1%

Responses 1,075

Biggest issue facing the IOC:

Cost of hosting and presenting the Games 37.1%
Brazil falling behind in infrastructure development for the 2016 Games 26.1%
Controversy around Russia’s anti-gay legislation 15.0%
Process for selecting host cities 14.7%
Landing new TOP sponsors 3.8%

Responses 1,066

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