The ninth annual SportsBusiness Daily/SportsBusiness Journal Reader Survey is in the books, and more than 1,700 voters weighed in on nearly 100 questions that spanned all facets of the industry. Voting was conducted over three weeks starting Oct. 21, with polling via SportsBusinessDaily.com and SportsBusinessJournal.com. Only the top vote-getters are listed. Our thanks here to Turnkey Sports & Entertainment, which again this year provided the technical and surveying support to make this effort possible. Of course, we also thank you. Whether you’re a first-time voter or an nine-time voter, these are your results. Today, we present data on the NFL, MLB, NBA and NHL.
If you have two tickets to next year’s Super Bowl at MetLife Stadium, and it’s snowing heavily the day of the game, do you stay home or go to the game?
| Stay home | 23.2% |
| Go to the game | 75.3% |
Responses 1,069
Getty Images Following the Super Bowl at MetLife Stadium, when will the next Super Bowl be held at an open-air stadium in a coldweather market?
| Within 5 years | 22.8% |
| Within 6-10 years | 45.9% |
| 11 or more years | 16.1% |
| Never again | 15.2% |
Responses 1,066
Biggest threat to the success of the NFL:
| Concussions | 41.2% |
| Improved technology for at-home viewing | 20.2% |
| Rising costs for attending NFL games | 15.9% |
| In-stadium fan behavior | 8.4% |
| Player discipline issues | 8.1% |
Responses 1,057
Getty Images The face of the NFL:
| Peyton Manning | 62.0% |
| Tom Brady | 14.0% |
| Aaron Rodgers | 6.0% |
| Robert Griffin III | 3.0% |
| Andrew Luck | 3.0% |
Responses 953
Getty Images Most effective NFL team owner:
Robert Kraft
(New England Patriots) | 42.5% |
Jerry Jones
(Dallas Cowboys) | 13.0% |
Publicly owned, nonprofit corp.
(Green Bay Packers) | 10.0% |
Responses 1,039
Getty Images Least effective NFL team owner:
Shahid Khan
(Jacksonville Jaguars) | 21.7% |
Mark Davis
(Oakland Raiders) | 11.7% |
Daniel Snyder
(Washington Redskins) | 9.0% |
Responses 1,005
NFL team that has shown the most innovation in its business practices in the last five years:
| Dallas Cowboys | 28.0% |
| San Francisco 49ers | 14.5% |
| New England Patriots | 11.6% |
Responses 940
Would you let your child play organized football?
Responses 1,060
Getty Images Sponsors that do the best job activating around the NFL:
| Papa John’s | 41.0% |
| Anheuser-Busch | 36.4% |
| Verizon | 22.7% |
| Visa | 19.8% |
Note: Respondents could select three.
Responses 1,298
