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Volume 24 No. 117
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2013 SBD/SBJ Reader Survey: Sprite Does Best Job Activating Around NBA

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Grade David Stern’s performance over 30 years as NBA commissioner:

A 43.1%
B 43.3%
C 10.7%
D 2.4%
F 0.5%

Responses 1,028

Face of the NBA:

LeBron James 84.0%
Kevin Durant 6.0%
Kobe Bryant 5.0%

Responses 932

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Sponsors that do the best job activating around the NBA:

Sprite 40.4%
Kia Motors 39.3%
Nike 36.7%
Gatorade 35.5%
Adidas 24.5%

Note: Respondents could select three.

Responses 1,298

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Most effective NBA team owner:

Micky Arison
(Miami Heat)
Mark Cuban
(Dallas Mavericks)
Peter Holt
(San Antonio Spurs)
Mikhail Prokhorov
(Brooklyn Nets)

Responses 1,001

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Least effective NBA team owner:

Michael Jordan
(Charlotte Bobcats)
James Dolan
(New York Knicks)
Atlanta Spirit
(Atlanta Hawks)
Maple Leaf Sports and Entertainment
(Toronto Raptors)

Responses 971

NBA team that has shown the most innovation in its business practices in the last five years:

Brooklyn Nets 25.3%
Miami Heat 12.6%
Dallas Mavericks 12.0%

Responses 931