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EA Plans Corrective Action To "NBA Live" After Acknowledging Latest Game Fell Short

EA CEO Andrew Wilson in a blog posting acknowledged falling short with the company’s newly released “NBA Live 14,” its first simulation basketball release in four years, and vowed quick corrective action. The game has been widely panned in critical reviews and currently carries an aggregate score of 45 out of 100 on Metacritic.com, just over half the 86 score rival title “NBA 2K 14” has garnered. “Plain and simple we haven’t gotten the kind of early feedback we hoped for on this game,” Wilson said. “I do think we’ve built a strong foundation, so we’re accelerating a number of game updates to address your biggest issues. ... We promised to get back to top form with ‘NBA Live,’ and we’re committed to delivering on that. We are in this for the long haul.” Such gestures are rare in the gaming industry, particularly for a title less than a week in the market. Added Sean O’Brien, the game’s executive producer, “I’m not going to lie. It’s been a rough week. As you can imagine, this isn’t exactly the 'NBA Live' comeback story we were hoping for this year.”

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