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Marketing and Sponsorship

Firestone To Title Sponsor St. Petersburg IndyCar Race Following Honda Departure

Promoters of the IndyCar race in St. Petersburg yesterday said that they had "a new backer" in Firestone, with the race to be renamed the Firestone Grand Prix of St. Petersburg, according to Drew Harwell of the TAMPA BAY TIMES. The move comes one month after longtime sponsor Honda " suddenly droppe...

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