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Volume 24 No. 155

Research and Ratings

Sports execs consider the SEC, Pac-12 and Big 10 to be the most business-savvy NCAA conferences, according to a Turnkey Sports Poll conducted in October. The SEC took the top spot, with 27% of execs ranking the conference as the most business-savvy, followed by the Pac-12 (24%) and Big 10 (24%). Execs also believe that the Duke and Butler basketball programs have been the best at contributing to the prominence of their respective universities. Duke ranked first, with 43% of execs saying the Blue Devils' basketball program has contributed the most to the overall prominence of the university. Butler ranked second at 22% (Turnkey).

Which of the following NCAA conferences do you consider the most business-savvy?
CONFERENCE
%
SEC
27%
Pac-12
24%
Big 10
24%
ACC
11%
Big East
2%
Big 12
1%
Atlantic 10
0%
Conference USA
0%
Mountain West
0%
Not sure/No Response
11%
Which of the following men's basketball programs has contributed the most to the overall prominence of its university?
SCHOOL
%
Duke
43%
Butler
22%
North Carolina
11%
Kentucky
8%
VCU
3%
Georgetown
3%
Xavier
2%
Louisville
2%
Syracuse
2%
UCLA
1%
Arizona
1%
Not sure/No Response
2%