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Marketing and Sponsorship

Hawking Merchandise: Kane, Toews Lead NHL Player Jersey Sales In October

Blackhawks RW Patrick Kane had the top-selling player jersey on shop.NHL.com for the month of October after finishing last season with the fifth-best selling jersey. Kane’s teammate, C Jonathan Toews, ranked No. 2 for the month of October after leading all players last season. Flyers C Claude Giroux led all players to start the lockout-shortened ’12-13 season (Jan. 1-31). Giroux ranked No. 13 during October ’13. Rounding out the top five during the first month of the ’13-14 season were Penguins C Sidney Crosby, Red Wings C Pavel Datsyuk and new Panthers G Tim Thomas. No goalie finished last season ranked among the top 20 players. Thomas did not play during the ’12-13 season, but ranked No. 7 overall during the ’11-12 season when he last played with the Bruins.

TOP-SELLING PLAYERS JERSEYS ON SHOP.NHL.COM DURING OCTOBER '13
RANK
PLAYER
RANK
PLAYER
1
Blackhawks RW Patrick Kane
11
Stars C Tyler Seguin
2
Blackhawks C Jonathan Toews
12
Sharks C Joe Pavelski
3
Penguins C Sidney Crosby
13
Flyers C Claude Giroux
4
Red Wings C Pavel Datsyuk
14
Rangers G Henrik Lundqvist
5
Panthers G Tim Thomas
15
Kings C Anze Kopitar
6
Sharks C Joe Thornton
16
Penguins C Evgeni Malkin
7
Capitals RW Alex Ovechkin
17
Capitals C Mikhail Grabovski
8
Rangers RW Ryan Callahan
18
Maple Leafs RW Phil Kessel
9
Bruins D Zdeno Chara
19
Lightning C Steven Stamkos
10
Bruins LW Milan Lucic
20
Sharks C Logan Couture

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