NFL Marketing Notes: Vikings' Rudolph Lends A Hand With Hamburger Helper
In Minneapolis, Nick Halter reported Hamburger Helper has inked Vikings TE Kyle Rudolph to a one-year endorsement deal that "will include events, media relations and social and digital media." Rudolph, who "wears white gloves on the football field, got the nickname 'Hamburger Helper Hands'" from teammates. Rudolph's mother, Jamie Rudolph, as part of the deal "helped develop some Hamburger Helper gameday recipes" (BIZJOURNALS.com, 10/31).
RED RIVER REFRESHMENT: In DC, Sarak Kogod reported Redskins LB Brian Orakpo and Vikings RB Adrian Peterson appear on limited-edition bottles of Texas Tea, "facing off to commemorate this year's Texas-Oklahoma game." Orakpo said of Texas Tea, "I own a percentage of it." The company "went after athletes with Texas ties," and Orakpo, Peterson and Bills LB Jerry Hughes "all have financial interest." Redskins QB Robert Griffin III "is also involved" (WASHINGTONPOST.com, 10/30).
FULL-PLATE NELSON: Lammi Sports Management announced Packers WR Jordy Nelson has signed a multiyear, exclusive marketing extension with the firm. Nelson since signing with Lammi has inked deals with Verizon, Milk DMI, Yamaha, Nike, Kohl's, Wisconsin Department of Tourism, Bergstrom Automotive, Bellin Health Care Systems, WTMJ Radio, Inside the Huddle TV and the Kansas Department of Agriculture (Lammi).
TOUGH GUYS: In Jacksonville, Drew Dixon reported the Jaguars and Southern Ford Dealers "have agreed to a four-year sponsorship deal." Financial details were not disclosed. The deal calls for Southern Ford Dealers car dealerships to "have signs in EverBank Field, a game day pickup window featuring 'Built Ford Tough' monikers, along with pre-game videos to be played in the stadium that will also be featured when the Jaguars make a first down" (JACKSONVILLE.com, 10/31).