Several sports magazines are seeing strong print ad revenue increases through the third quarter of ’13, including ESPN The Magazine, Golf magazine, Golf Digest, and SI for Kids, according to data from the Publishers Information Bureau. Overall, in the print mag industry, ad revenue increased 4% in Q3 compared to the same period in ‘12, an improvement over the year-to-date 2% gain from January-September. SI continues to lead major sports mags with $410M in ad revenue through September, down slightly from the same period last year. SI For Kids leads in gains with a 22% increase, while ESPN The Mag is up 19%. Among those seeing sharp declines year-to-date are Golf World and Tennis, with both mags down 12% in ad revenue (PIB).
|
SPORTS MAGAZINE PRINT AD REVENUE THROUGH Q3 2013
|
| PUBLICATION |
'13
|
'12
|
% +/-
|
| Sports Illustrated |
$410,085,558
|
$412,360,921
|
-0.6%
|
| ESPN The Magazine |
$216,614,024
|
$182,439,286
|
18.7%
|
| Golf |
$142,451,469
|
$127,542,643
|
11.7%
|
| Golf Digest |
$100,850,574
|
$91,505,910
|
10.2%
|
| Runners World |
$71,328,579
|
$68,474,331
|
4.2%
|
| Bicycling |
$28,632,945
|
$28,607,361
|
0.1%
|
| Golf World |
$21,170,396
|
$24,078,522
|
-12.1%
|
| Cycle World |
$14,381,856
|
$15,575,286
|
-7.7%
|
| Transworld Skateboarding |
$13,988,177
|
$14,912,728
|
-6.2%
|
| Transworld Snowboarding |
$10,259,510
|
$9,925,515
|
3.4%
|
| Tennis |
$9,429,473
|
$10,703,320
|
-11.9%
|
| Transworld Motocross |
$8,840,446
|
$8,977,944
|
-1.5%
|
| Transworld Surf |
$7,585,254
|
$7,860,640
|
-3.5%
|
| SI for Kids |
$4,913,936
|
$4,040,900
|
21.6%
|
| Transworld Wakeboarding |
$3,939,805
|
$4,236,321
|
-7.0%
|
| Transworld Ride BMX |
$1,912,435
|
$2,114,319
|
-9.5%
|
