Converse Names MediaVest Its New Agency Of Record, Replacing Wieden+Kennedy
Converse has "hired Publicis Groupe's MediaVest" as its agency of record after a review, according to sources cited by Alexandra Bruell of AD AGE. Wieden & Kennedy, the creative and media shop for Converse parent company Nike, "had previously supported the Converse media business." Converse "looked at a few large shops, including Omnicom's OMD and independent Horizon." For MediaVest, the account is "small," at around $22M, "but it's steeped in pop culture and fashion, adding a bit of fun to a portfolio of big spenders and corporate brands, such as Walmart, Mondelez and Honda." The budget also is up from the $5M that Converse "spent on U.S. measured media last year" (ADAGE.com, 10/21).