Amway Ends Red Wings Sponsorship Deal, But May Nab New Arena Naming Rights

Amway's presenting sponsorship deal of the Red Wings that was inked in November '10 "is over," but both sides are "still discussing future collaborations," according to Louis Aguilar of the DETROIT NEWS. The multi-platform deal marked the "first time in Wings history that the team agreed to a 'presenting sponsor.'" Deal details were "never disclosed, but analysts speculated it was a seven-figure deal and some predicted the new Wings’ home ice, which is planned to be built soon, could be named" Amway Arena. Amway yesterday in a statement said "evolving business needs and shifting priorities” led to the decision to end the deal when the contract's terms were completed. Amway's logo last year was "on the ice of Joe Louis Arena, on the scoreboards, on game tickets and on a variety of advertising and marketing ventures," but "not this year." Red Wings Senior Dir of Communications John Hahn said that AT&T, Kroger and Flagstar Bank have "picked up some of the sponsorship opportunities with the Wings" (DETROIT NEWS, 9/25).