Indiana Fever Seeing Metrics Rise On The Heels Of Last Year's WNBA Title
The Indianapolis market has responded to the WNBA Fever's championship last season with "unprecedented increases in corporate support, season ticket sales and merchandise sales to make the franchise profitable for the first time," according to Mark Ambrogi of the INDIANAPOLIS STAR. Team President & GM Kelly Krauskopf said that signing Finish Line as a marquee partner, which includes jersey sponsorship, was "a big factor in the Fever turning a profit." She added that the team's 67% season-ticket renewal rate for '14 is "impressive considering the season has yet to conclude." Ambrogi reports the Fever enter Friday night's regular-season home finale averaging 8,014 fans per game, fourth in the WNBA. It is the Fever’s "highest ranking since the franchise’s inaugural season." Krauskopf said, "I think we have a vibrant fan base and it’s translating into more merchandise sales and sponsorship sales." Ambrogi notes the Fever's corporate partnerships have grown 65% from '12, with eight new sponsors this year and 60 total. The Fever surpassed $2M in total sponsorship for '13 (INDIANAPOLIS STAR, 9/13).