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Volume 24 No. 155
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Mobile Marketing Company Phizzle Creates Multi-Channel Digital Marketing Product

S.F.-based mobile marketing outfit Phizzle has created a new multi-channel digital campaign solution, the Phizzle Platform. The new product combines and tracks fan interactions across multiple channels, including e-mail, social media, text, loyalty programs and mobile app, and creates unified fan profiles. The development of the Phizzle Platform, more than two years in the making, represents a significant pivot for the company, which had previously been more focused on mobile marketing products for teams based on texting technology. "We'll still also be doing what we did before, but in order to really grow the company, this was the direction we needed to go," said Phizzle CEO Ben Davis. "We think this answers a real need in the industry to have a simple, automated solution to get a true, 360-degree view of the fan."