AdvoCare Dropping Title Sponsorship Of Former Independence Bowl After This Year
AdvoCare will end its sponsorship of the college football bowl game in Shreveport, La., following this year's game, concluding a "five-year run as title sponsor," according to Roy Lang III of the SHREVEPORT TIMES. The company ends its association with the former Independence Bowl "as the second-longest title sponsor in the game's history." This year's AdvoCare V100 Bowl will take place on Dec. 31. AdvoCare President & CEO Richard Wright in January unveiled a plan "to help the game move up the postseason pecking order" that included a "significant bump in dollars from AdvoCare if the city backed a hotel/motel tax that would, in part, benefit the Independence Bowl foundation." However, the plan "never made it through the Legislature in May after being opposed by local politicians." AdvoCare has a four-year deal to title sponsor the Texas Kickoff Classic in Houston, which this year will feature Oklahoma State-Mississippi State, and has signed to sponsor the NASCAR Nationwide Series entry driven by Trevor Bayne (SHREVEPORT TIMES, 8/23).