While Golf magazine and Golf Digest saw strong gains in advertising revenue during the first half of '13, Golf World saw a 13.5% drop, according to data from the Publishers Information Bureau. Golf Digest saw the biggest gains among major sports publications, with ad revenue up 19%. SI continued its wide margin over No. 2 ESPN The Magazine, but saw first half ad revenue down 3%. Tennis magazine saw the sharpest drop among major publications, down 30%. Also seeing a big increase during the first half of the year was SI for Kids (+17%).
| SPORTS MAGAZINE PRINT AD REVENUE THROUGH FIRST HALF OF THE YEAR |
| PUBLICATION | '13 | '12 | % +/- |
| Sports Illustrated | $275,497,754 | $283,833,931 | -2.9% |
| ESPN The Magazine | $132,640,559 | $124,001,971 | 7.0% |
| Golf | $101,698,310 | $91,808,312 | 10.8% |
| Golf Digest | $73,043,839 | $61,371,064 | 19.0% |
| Runners World | $46,981,741 | $44,798,483 | 4.9% |
| Bicycling | $18,173,704 | $17,529,552 | 3.7% |
| Golf World | $15,962,567 | $18,447,185 | -13.5% |
| Transworld Skateboarding | $9,289,334 | $9,164,946 | 1.4% |
| Cycle World | $9,261,595 | $9,985,406 | -7.2% |
| Transworld Motocross | $5,879,658 | $5,889,046 | -0.2% |
| Transworld Snowboarding | $5,868,750 | $5,708,911 | 2.8% |
| Tennis | $5,084,009 | $7,269,682 | -30.1% |
| Transworld Surf | $4,889,589 | $4,525,500 | 8.0% |
| SI for Kids | $3,028,574 | $2,592,200 | 16.8% |
| Transworld Wakeboarding | $2,287,940 | $2,499,718 | -8.5% |
| Transworld Ride BMX | $1,072,370 | $1,104,509 | -2.9% |
