Kiss bassist Gene Simmons appeared on CNBC yesterday to discuss his role with the expansion AFL L.A. Kiss and said the team will be "bringing bombast and bang for the buck to football." Simmons, along with fellow Kiss member Paul Stanley, band manager Doc McGhee and longtime AFL team owner Brett Bouchy, will run the franchise. Simmons said, "We're going to be taking Arena Football to the next level -- family entertainment, bombast, more firepower than most Third World countries." He noted fans will "find out that you can bring your entire family and treat them to an entire season for 99 bucks." CNBC's Kelly Evans asked, "How well does this team have to do for you to get your money back?" Simmons: "We're not looking at the (short-term). We always take a look at it in the long way, in the same way that the investment community does. You can't take a look at it like, 'Where's my pay date?' You've got to love something, put your nose to the ground, smell it, feel it, touch it, know the business model, know the structure of how it works. We understand that part." CNBC's Carl Quintanilla said, "We've talked to you for years about how good Kiss is at licensing. This is like the icing on the cake" ("Squawk on the Street," CNBC, 8/20).
