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Recovering The Satellites: MLB Announces Six-Year Extension With SiriusXM

MLB this morning announced a six-year contract extension with SiriusXM for the carrier to continue as the league's official satellite radio partner. The deal covers the '16-21 seasons. Financial terms were not disclosed, but the league and SiriusXM currently have a 11-year, $650M deal that began in '05, and it is believed the new deal builds upon that. The primary structural change in the new deal is that Premier and All-Access Sirius subscribers will now have access to every MLB regular-season and playoff game, a feature already available to XM subscribers. That enhanced availability to Sirius subscribers begins immediately. "Baseball has been an essential part of our programming lineup, and we're very happy to extend our relationship with MLB to deliver the games to our subscribers for many years to come," said SiriusXM President & Chief Content Officer Scott Greenstein in a statement.

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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