Group Created with Sketch.
Volume 24 No. 160


The Jaguars on Friday selected Legends Hospitality to operate all on-site merchandising at EverBank Field. Legends will operate the team's Xperience Store and all retail points of sale at the stadium (Jaguars). SPORTSBUSINESS JOURNAL's Don Muret noted the three-year deal comes as the team "moves toward using one vendor to manage all food and merchandise operations at the facility." Legends replaces Gameday Merchandising, which had "one year remaining on its stadium contract." Legends President Dan Smith noted that the city of Jacksonville "owns EverBank Field and had to approve the retail contract." The city is Legends’ client for "special events at the stadium such as the annual Florida-Georgia college football game." The Legends deal "expands the relationship between the Jaguars and Legends that began in May 2012, when the NFL team hired the company's sales division to help sell season tickets." Levy Restaurants manages EverBank Field’s premium dining, while Ovations Food Services "operates its general concessions." Jaguars Senior VP/Fan Engagement Hussain Naqi said that the Levy and Ovations deals "expire after the 2015 season, and the Jaguars’ intent is to tie all three pieces of business to one company starting with the 2016 season" (SPORTSBUSINESS JOURNAL, 8/12 issue).

The UConn athletic department and XL Center manager Global Spectrum have "reached a tentative agreement to play men's and women's basketball games, as well as UConn's holiday hockey tournament, in Hartford next season," according to Dom Amore of the HARTFORD COURANT. Details, including financial terms, are not complete, but sources said that the agreement "will give UConn the option of playing some games at other venues in Connecticut, such as Webster Bank Arena in Bridgeport." Under their recently expired agreement, the XL Center had "exclusive rights to games not played at Gampel Pavilion." Sources said that UConn will "play eight women's games and nine men's games at the XL Center, with each offering a game to the Webster Bank Arena, which has been trying for several years to get UConn games." There was "speculation of some games being played at Mohegan Sun Arena, but that is not likely this year" (HARTFORD COURANT, 8/10).