Home Run Derby App Becomes Third From MLBAM To Hit One-Million Download Milestone
MLBAM said that it has surpassed one million downloads of its new mobile gaming app, Home Run Derby. The app achieved the milestone just two months after its debut on iTunes and is the third MLBAM app to hit the one-million download mark following MLB.com At Bat and At The Ballpark. The Home Run Derby app, developed internally, is a key part of a heightened gaming initiative this year by MLBAM. The game is set at Citi Field, site of this year's All-Star Game, and features participants from the last three Home Run Derbies. During the broadcast window of this year's real-life Home Run Derby, users logged nearly a half-million minutes of gameplay on the app.
WE'RE GOING STREAMING! MLBAM also has expanded its existing relationship with Colorado-based Level 3 Communications, which supports MLBAM's video streaming efforts. The enlarged contract in part will allow MLBAM to take advantage of Level 3's state-of-the-art data center in Omaha, Neb., that opened last year.