SBJ In-Depth: College Football
The upcoming college football season will provide many key moments for the highlight reel as teams vie for a spot in the final season of the BCS bowl system. As the action unfolds on the field, stakeholders such as media partners and sponsors will roll out game plans of their own to connect with the sport’s passionate fan base. We’ll peer into the playbook to see what’s in store, from broadcast enhancements and shoulder programming, to sponsor activation?
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