That's A Genius Idea: NFL.com Offers New Feature For Its Fantasy Football Offerings

NFL.com has created a new feature for its fantasy football offerings called "Fantasy Genius," a collaborative fan community to share fantasy information. Located at NFL.com/Genius and based in part on concepts of crowdsourcing and online messageboards, the destination allows fans to ask fantasy questions, get their teams rated, and offer advice to other players. Users answering questions will be rated on the quality and reliability of their advice. "We pump out a lot of fantasy content, but we felt there was something still missing with providing a one-to-one user connection," said NFL.com Dir of Fantasy Cory Mummery. The league is seeking to attach a presenting sponsor to "Fantasy Genius." The destination will be applicable to fantasy players regardless where they play, but predictably will contain extensive promotion for and integration into NFL.com's own offerings.