NBC finished with a 4.5 rating and 7.0 million viewers for the race segment of the Belmont Stakes last Saturday, down 6% and 7%, respectively, from a 4.8 rating and 7.7 million viewers for last year’s race. However, the audience is the second best for race since Big Brown went for the Triple Crown in ’08 (Austin Karp, Assistant Managing Editor).
|
BELMONT STAKES AUDIENCE TREND
|
|
YEAR
|
NET
|
RATING
|
VIEWERS (000)
|
WINNER |
|
'13
|
NBC
|
4.5
|
7,000
|
Malice Palice |
|
'12
|
NBC
|
4.8
|
7,700
|
Union Rags |
|
'11
|
NBC
|
4.3
|
6,800
|
Ruler On Ice |
|
'10
|
ABC
|
3.0
|
4,735
|
Drosselmeyer |
|
'09
|
ABC
|
4.4
|
6,640
|
Summer Bird |
|
'08*
|
ABC
|
8.2
|
13,096
|
Da'Tara |
|
'07
|
ABC
|
3.2
|
4,861
|
Rags to Riches |
|
'06
|
ABC
|
3.5
|
5,044
|
Jazil |
|
'05
|
NBC
|
5.4
|
7,712
|
Afleet Alex |
|
'04*
|
NBC
|
13.1
|
21,889
|
Birdstone |
| |
|
|
|
|
CHART NOTE: * = Race had horse going for Triple Crown.
ALREADY IN BRAZIL: Fuel TV averaged 313,000 viewers for its live UFC card last Saturday night, marking the net’s second-best audience among 10 live telecasts. The top audience remains the telecast on March 2, which drew 485,000 viewers for a 10:00pm ET start. Saturday’s telecast, which featured a main event between Fabricio Werdum and Minotauro Nogueira, began at 8:00pm and delivered Fuel TV its most-viewed primetime window ever. For its 10 fights to date, Fuel TV is averaging 234,000 viewers (Karp).
|
UFC ON FUEL TV AUDIENCE TREND
|
|
TELECAST
|
DATE |
LOCATION |
START
|
RATING
|
VIEWERS (000)
|
|
1
|
2/15/12
|
Omaha |
8:00pm
|
0.2
|
217
|
|
2
|
4/14/12
|
Stockholm |
3:00pm
|
0.1
|
197
|
|
3
|
5/15/12
|
Fairfax |
8:00pm
|
0.1
|
173
|
|
4
|
7/11/12
|
San Jose |
8:00pm
|
0.1
|
211
|
|
5
|
9/29/12
|
Nottingham |
10:00pm
|
0.1
|
140
|
|
6
|
11/10/12
|
Macau |
7:00pm
|
0.1
|
143
|
|
7
|
2/16/13
|
London |
3:00pm
|
0.1
|
195
|
|
8
|
3/2/13
|
Japan |
10:00pm
|
0.3
|
485
|
|
9
|
4/6/13
|
Stockholm |
2:00pm
|
0.2
|
236
|
|
10
|
6/8/13
|
Brazil |
8:00pm
|
0.2
|
313
|
| |
|
|
|
|
|
AROUND THE HORN: FS KC averaged an 8.8 local rating in K.C. for Tuesday night’s Tigers-Royals matchup, marking the net’s best Royals game audience on record. The rating passed the previous record of an 8.1 rating set the night before for the same matchup. The RSN has now seen four of its top five Royals’ audiences this season (FS KC)....In Cleveland, Kevin Kleps noted SportsTime Ohio is averaging 75,700 HHs in Cleveland-Akron for Indians games through Tuesday, up 33% compared to the team’s final season average in '12. The increase is “somewhat deceiving because the 2012 Indians were 32-27 on this date a year ago, then went 36-67 the rest of the way.” A source said that the Indians local ratings “rank in the top 10” of MLB teams (CRAINSCLEVELAND.com, 6/12).
The charts below list final Nielsen ratings from recent sports telecasts.
| TELECAST |
DATE
|
NET
|
TIME (ET)
|
RAT.
|
VIEWERS (000)
|
| NBA Finals: Spurs-Heat: Game 2 |
6/9
|
ABC
|
8:00-10:31pm
|
8.5
|
14,571
|
| NBA Finals: Spurs-Heat: Game 1 |
6/6
|
ABC
|
9:00-11:39pm
|
8.8
|
14,241
|
| Belmont Stakes (race portion) |
6/8
|
NBC
|
6:15-7:00pm
|
4.5
|
7,000
|
| NHL Western Conference Finals: Kings-Blackhawks: Game 5 |
6/8
|
NBC
|
8:00pm-12:12am
|
2.2
|
3,813
|
| Belmont Stakes (pre-race) |
6/8
|
NBC
|
5:00-6:15pm
|
2.2
|
3,300
|
| MLB: (regional) |
6/8
|
Fox
|
7:12-10:29pm
|
1.9
|
3,097
|
| PGA Tour: FedEx St. Jude Classic: Final Round |
6/9
|
CBS
|
3:00-6:00pm
|
1.8
|
n/a
|
| FIFA World Cup Qualifier: Mexico-Jamaica |
6/4
|
Telem.
|
9:15-11:37pm
|
1.4
|
2,867
|
| FIFA World Cup Qualifier: Mexico-Panama |
6/9
|
Telem.
|
9:45pm-12:07am
|
1.3
|
2,563
|
| French Open: Men's Final: Rafael Nadal d. David Ferrer |
6/9
|
NBC
|
9:00am-2:00pm
|
1.4
|
2,000
|
| French Open: Women's Final: Serena Williams d. Maria Sharapova |
6/8
|
NBC
|
9:00am-1:00pm
|
1.4
|
1,900
|
| PGA Tour: FedEx St. Jude Classic: Third Round |
6/8
|
CBS
|
3:00-6:00pm
|
1.1
|
n/a
|
| IndyCar: Firestone 500 (Texas) |
6/8
|
ABC
|
8:30-11:00pm
|
1.0
|
1,395
|
| F1 Canadian Grand Prix |
6/9
|
NBC
|
2:00-4:30pm
|
0.7
|
950
|
| "F1 36" |
6/9
|
NBC
|
4:30-5:00pm
|
0.4
|
600
|
| "1971 U.S. Open: Lee Trevino: An American Champion" |
6/9
|
NBC
|
5:00-6:00pm
|
0.4
|
580
|
| WNBA: Mercury-Fever |
6/8
|
ABC
|
3:30-5:30pm
|
0.4
|
552
|
| Lucas Oil Off Road Series |
6/9
|
CBS
|
2:00-3:00pm
|
0.4
|
n/a
|
| World of Adventure Sports |
6/8
|
NBC
|
4:00-5:00pm
|
0.3
|
430
|
| TELECAST |
DATE
|
NET
|
TIME (ET)
|
RAT.
|
VIEWERS (000)
|
| NBA Eastern Conference Finals: Heat-Pacers: Game 7 |
6/3
|
TNT
|
8:31-11:23pm
|
7.1
|
11,565
|
| "Inside the NBA Playoffs" |
6/3
|
TNT
|
11:23pm-12:17am
|
2.9
|
4,443
|
| NASCAR Sprint Cup: Pocono |
6/9
|
TNT
|
1:00-4:28pm
|
2.8
|
4,358
|
| "Inside the NBA Playoffs" |
6/3
|
TNT
|
8:00-8:31pm
|
2.4
|
3,492
|
| NHL Eastern Conference Finals: Bruins-Penguins: Game 4 |
6/7
|
NBCS
|
8:00-10:44pm
|
1.6
|
2,900
|
| NHL Eastern Conference Finals: Bruins-Penguins: Game 3 |
6/5
|
NBCS
|
8:00pm-12:19am
|
1.6
|
2,844
|
| NHL Eastern Conference Finals: Bruins-Penguins: Game 2 |
6/3
|
NBCS
|
8:00-10:39pm
|
1.5
|
2,601
|
| NHL Western Conference Finals: Blackhawks-Kings: Game 4 |
6/6
|
NBCS
|
9:00-11:42pm
|
1.2
|
2,024
|
| NHL Western Conference Finals: Blackhawks-Kings: Game 3 |
6/4
|
NBCS
|
9:00-11:44pm
|
1.1
|
1,813
|
| MLB: Cardinals-Reds |
6/9
|
ESPN
|
8:00pm-12:00am
|
1.1
|
1,705
|
