Menu
Marketing and Sponsorship

Adidas Sued By Church Over "Adizero" Trademark; Rose May Be Called As Witness

An Illinois church is “putting new pressure” on Bulls G Derrick Rose “over attempts by Adidas ... to step all over its ‘Add a Zero’ trademark,” according to Kaja Whitehouse of the N.Y. POST. The Christian Faith Fellowship Church -- which “sells shirts and caps with the slogan from its small church store to help fund a food pantry -- is pushing back against Adidas and its ‘adizero’ line of lightweight sporting goods.” The church “has targeted Rose as a potential witness in an upcoming trial over the trademark.” The trademark trial was set recently after the U.S. Patent & Trademark Office last month "rejected a request” by adidas to “throw out the church’s ‘Add a Zero’ mark in favor of its own application for adizero to be trademarked.” adidas earlier offered church pastor James Logan “$5,000 -- about the cost of 31 pairs of D Rose 3.5 basketball shoes -- to give up the mark” (N.Y. POST, 6/10).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/06/10/Marketing-and-Sponsorship/Adidas.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/06/10/Marketing-and-Sponsorship/Adidas.aspx

CLOSE