MARKETING DAILY's Tanya Irwin noted Miller64 is "launching 'GO64,' a summer-long initiative that will include local events, celebrity appearances, giveaways and social media." The program officially begins June 4. Miller64 will "sponsor a web series from production and distribution company DBG called 'The Sub.'" The show will "chronicle what happens when recreational sports teams are surprised with former professional athletes being placed on their roster." Viewers can "look forward to seeing" former NFLer Terrell Owens, volleyball player Jennifer Kessy, former soccer player Brandi Chastain, former MLBer David Justice and Basketball HOFer-elect Gary Payton (MEDIAPOST.com, 5/20).
YOU CAN DEPEND: Dependable Cleaners yesterday said that it has "teamed up" with the NWSL Boston Breakers this season as the women's soccer club's official dry cleaning partner. In Boston, Ira Kantor noted the brand will "launch the 'Dependable Play of the Game,' where fans can visit its Facebook page and vote on the Breakers’ play of the game after each game." Additional initiatives "include Dependable Cleaners as the title sponsor" for the Breakers game on July 21 agianst the Portland Thorns (BOSTONHERALD.com, 5/22).
I LEFT MY HEART: MEDIA LIFE MAGAZINE's Diego Vasquez wrote S.F. "remains a healthy media market, thanks in part to its successful sports teams." Advertisers are "buying up inventory on TV and radio sports broadcasts to reach" area fans. An ad buyer said, "The San Francisco sports industry has been thriving with the 49ers' Super Bowl appearance and also the Giants winning the World Series and continuing to do well this season" (MEDIALIFEMAGAZINE.com, 5/21).