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Marketing and Sponsorship

Jockey Rosie Napravnik Signs With Snickers; Agent Hopes She Brings In Female Fans

Octagon Managing Dir of Olympic & Action Sports Peter Carlisle has "signed a deal for jockey Rosie Napravnik to endorse Snickers ... and has another in the works that could be announced" before the Preakness Stakes on May 18, according to Chris Korman of the Baltimore SUN. Carlisle said of Napravnik, "There's so much potential for her." He added, "My daughter, she turns five, and horses are the only thing in the world that matter to her. It just seems to happen that way. They gravitate to the animals, and there's a way to keep that going." Napravnik rode Mylute in the Kentucky Derby on Saturday and finished fifth. Carlisle said, "We're confident she'll continue to get these chances, and that she's the sort of athlete and personality who will make the most of them and help her sport grow. Right now we're building relationships that can pay off later. It's what we did with [U.S. swimmer Michael Phelps] before anyone knew him: providing context" (BALTIMORESUN.com, 5/3).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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