Menu
Marketing and Sponsorship

Bubba Watson Says He Wants To Add A U.S. Automaker To His Roster Of Sponsors

Golfer Bubba Watson appeared on CNBC’s “Squawk on the Street” yesterday morning and said the “only sponsor I don't have that would be fun for me would be a car sponsor.” Watson: “I stare at eBay all the time looking at cars. ... I love cars, so why would I not want to be with a car sponsor? American brand, obviously, because I'm American.” CNBC’s Brian Shactman noted the only thing “everyone in our office wants to talk about” is the hovercraft golf cart Watson received from sponsor Oakley. Watson said the hovercraft is “very real” and added, “I want to be associated with fun companies, exciting companies, and so I teamed with Oakley to wear their clothes and for me it was what can we do to grow the game (and) change the game." Watson talked about some of his other sponsors and said he has “been with Ping since I was eight years old.” The show aired a clip of the “Golf Boys” video. Watson said of doing the video, “The game of golf when you look at it as a whole, it's outdated, it's boring, it’s slow. For our brand, for the game of golf … we want to show excitement” (“Squawk on the Street,” CNBC, 4/3).

SBJ Morning Buzzcast: May 15, 2024

The W's big night; here come the Valkyries and a major step forward in Jacksonville

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/04/04/Marketing-and-Sponsorship/Bubba.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/04/04/Marketing-and-Sponsorship/Bubba.aspx

CLOSE