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Marketing and Sponsorship

Golf Channel, NBC Launch Promotion Offering Father-Children Pairings U.S. Open Trip

Golf Channel and NBC have launched a sweepstakes that will award four tandems of father/sons and father/daughters with a trip to the U.S. Open. At GolfChannel.com/FathersDay, viewers can upload photos of their father or a father figure through the site or via Instagram. Golf Channel Senior VP/Marketing Regina O'Brien described it as Golf Channel’s way to “honor dads and father figures through the great game we love to play.” Submissions are entered into a daily sweepstakes for tee times at GolfNow, and each submission also goes into the drawing for the grand prize. Starting May 13, Golf Channel’s GolfNow tee time booking site will offer weekly “Deals for Dad” through the Father’s Day microsite. “Four grand-prize winners will claim the 'Father’s Day trip of the lifetime,'" according to the network, which will provide the trips to the U.S. Open at Merion. Included in the top prize is the opportunity to compete in Golf Channel’s Father’s Day Open on June 10 at Philadelphia Country Club. The sweepstakes runs through May 5 and the four grand-prize winners will be announced the week of May 6.

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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