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Volume 24 No. 112

Colleges

While Univ. of Hawaii ticket revenues “drop and TV rights payments are stagnant," the school's athletic department is experiencing an 11.8% rise in "corporate partner funding,” according to Ferd Lewis of the HONOLULU STAR-ADVERTISER. For the current fiscal year ending June 30, UH said that it will take in a record $4.26M in "cash and trade from 77 participants in its 13-year-old corporate partner program.” UH said that the $2.37M in cash and $1.88M in trade “are up $83,638 and $366,275, respectively, from the previous year.” In addition, sponsors have “provided more than $200,000 in giveaways at UH events.” The department began its corporate partner program for the ‘00-01 school year, when sports agent Leigh Steinberg's firm “took over marketing.” UH “went in-house” in ‘03-04, after Herman Frazier took over as AD (HONOLULU STAR-ADVERTISER, 3/17).

UNIV. OF HAWAII CORPORATE
PARTNER PROGRAM TOTALS
SCHOOL YEAR
REVENUES
'12-13
$4.2M
'11-12
$3.8M
'10-11
$3.4M
'09-10
$3.2M
'08-09
$2.9M
'07-08
$2.8M
'06-07
$2.4M
'05-06
$2.2M
'04-05
$2.0M
'03-04
$1.6M
'02-03
899,000*
'01-02
849,000*
'00-01
649,000*

NOTE: * = Run by Steinberg agency, and thereafter by UH marketing dept.