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Volume 24 No. 156

Research and Ratings

College basketball games dominated the schedule of sporting events on TV over the weekend. The men's NCAA Basketball Championship Selection Show on CBS and the NASCAR Sprint Cup Series Food City 500 on Fox led all sports telecasts with each telecast earning a 4.4 overnight. Both telecasts were also up 10% from last year.

The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.

TELECAST
DATE
NET
TIME (ET)
RAT.
SEC Semifinal: Florida-Alabama
3/16
ABC
1:00-3:00pm
0.9
SEC Semifinal: Ole Miss-Vanderbilt
3/16
ABC
3:15-5:30pm
0.7
C-USA Championship: Memphis-Southern Miss
3/16
CBS
11:30am-2:30pm
1.2
Big Ten Semifinal: Wisconsin-Indiana
3/16
CBS
2:30-3:45pm
2.3
Big Ten Semifinal: Ohio State-Michigan State
3/16
CBS
4:15-6:15pm
2.3
Mountain West Championship: New Mexico-UNLV
3/16
CBS
6:15-8:15pm
1.7
MLS: DC United-Red Bulls
3/16
NBC
12:30-3:00pm
0.7
PGA Tour: Tampa Bay Championship: Third Round
3/16
NBC
3:00-6:00pm
1.3
SEC Tournament Championship: Ole Miss-Florida
3/17
ABC
1:00-3:15pm
1.3
"NBA Countdown"
3/17
ABC
3:15-3:30pm
1.7
NBA: Knicks-Clippers
3/17
ABC
3:30-6:00pm
2.3
"Road to the Final Four"
3/17
CBS
12:00-1:00pm
1.0
A-10 Championship: Saint Louis-VCU
3/17
CBS
1:00-3:30pm
1.2
Big Ten Championship: Ohio State-Wisconsin
3/17
CBS
3:30-6:00pm
3.0
NCAA Basketball Championship Selection Show
3/17
CBS
6:00-7:00pm
4.4
NASCAR Sprint Cup: Bristol
3/17
Fox
1:00-5:00pm
4.4
NHL: Bruins-Penguins
3/17
NBC
12:30-3:00pm
1.2
PGA Tour: Tampa Bay Championship: Final Round
3/17
NBC
3:00-6:00pm
2.0