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Volume 24 No. 155

People and Pop Culture

From browsing his favorite app, StumbleUpon, to downloading tracks from Pink Martini, new ESPN VP/Corporate Outreach KEVIN MARTINEZ' day is full of news, outreach and information as he goes from his West Hartford home to Bristol. This week, he was formally named to his new position, taking over for ROSA GATTI, who retired after 33 years with the company. Martinez said of Gatti's influence on him, "I guess more so than anything what I learned from her is that it is imperative to look at all things equally. Whether it’s people, whether it's resources, whether it's opportunity, one thing that Rosa is absolutely all about is fairness and equity." Martinez spoke to THE DAILY yesterday, helping to unveil our newest feature, "Minding My Business."

Most of my time at work is spent thinking about...
A lot of what we do is through our employees and with our employees, so that cultural piece is really what I think about: How is this going to play in Charlotte? How will our people in L.A. deal with this? Do they feel left out? Do they feel like if they read this they are looking at the Bristol campus?

Best advice I've ever received...
I worked for a guy named BOB NARDELLI, who was the CEO of Home Depot, and one of the things that he said that was most interesting to me was, when you’re trying to measure success, make sure you all agree on what that measurement looks like on the front end, because on the back end it will always change.

Our industry needs more of...
I would love to see the sports business industry continue to move towards relevant societal issues. ... If we lose sight of what our sports fan is dealing with everyday, then we’re not serving them to the greatest degree. 

First media I consume each day...
It’s on my iPhone, or my iPad, I get up with a cup of coffee and I go to usually Google News for a quick search on just what’s happening on there. ... Then I go to the Huffington Post.

App I'm using the most...
I use an app that is a news search, and it’s called StumbleUpon. It basically is an app that you go on and you type in a favorite key word and it will bring up all of the articles and magazines or anything. 

Best restaurant for a business lunch...
Rosa’s favorite restaurant was Cava, so that was kind of our off-site place, it’s an Italian restaurant that’s really close to our campus. I live in West Hartford, and my favorite place there is Besito, which is a Mexican-Central American restaurant.

Latest music download...
There’s a great band out of Portland called PINK MARTINI, and they are amazing. I think I downloaded their Greatest Hits in January.

The Browns changed the title of VP/Player Personnel MICHAEL LOMBARDI to GM and named Chiefs Dir of Pro Personnel RAY FARMER Assistant GM. Browns CEO JOE BANNER “stressed that Farmer’s addition won’t alter Lombardi’s role in the slightest” (, 3/5). Farmer “spent the past seven seasons” with the Chiefs. Banner said plans to hire Farmer had been in the works "for a little while." But in order to "get Farmer from the Chiefs he had to be promoted and that meant Lombardi’s title had to change.” Banner said of Farmer, “He adds a voice, and as a top-tier player evaluator in the NFL” (AP, 3/5). Farmer is “known around the league as a sound scout" and will "no doubt be a general manager for some team someday” (, 3/5).

EXECS: The Double-A Southern League Birmingham Barons hired the following: DON LEO as Corporate Sales Manager, BRETT OATES as Group Sales Manager, STEVE BAYKO as Community Group Ticket Rep, SYDNEY WELDON as Corporate Event Planner, JOSEPH COOPER as Dir of Retail Sales, RANDY PRINCE as CFO, GEORGE CHAVOUS as Dir of Customer Service and NICK LAMPASONA as Dir of Stadium Operations (, 3/4)….Reuters named OSSIAN SHINE Global Sports Editor, replacing PAUL RADFORD, who left the company (THE DAILY).…Centerplate named LILA KAHN Dir of Marketing/Centerplate Restaurant Group and JOHN JOHNSON III Purchasing Manager/Facility Management & Design. The company also promoted ASHLEY BROWN to VP/Specialty Retail and DAVID WINARSKI to VP/HR (Centerplate)….USA Hockey named former Thrashers Senior Dir of PR ROB KOCH Dir of Communications & Social Media (USA Hockey)….The Cubs named Triple-A PCL Reno Aces Exec VP/Business Operations JUSTIN PIPER GM/Mesa Spring Training Operations. He will report to Cubs Exec VP/Business Operations MARK MCGUIRE (Cubs)….Sportswear brand Skins Compression named 2XU Dir of Brand & Sports Marketing JOHNNY WEST GM for North America (, 3/5).

Do you have an executive announcement? If so, please send to:

Golfer ERNIE ELS and the Els For Autism Foundation will build a $30M "epicenter for autism research, transition and treatment" in the Limestone Creek area near Jupiter, Fla. Plans submitted to Palm Beach County "call for a 100,000-square-foot school and resource center for 300 students with autism on a 27-acre parcel." Plans also "call for opening of the Palm Beach County charter school by the end of 2014." It would be the "first charter school in the country for children with autism to offer education from first grade through high school, followed by transition to adulthood." Els' son, BEN, was diagnosed with autism in '08 (PALM BEACH POST, 3/6).

JOHNNY BE GOOD: Texas A&M QB JOHNNY MANZIEL yesterday "confirmed" that his family is "in the process of securing an insurance policy in case an injury were to prevent him from playing pro football." Manziel said that his parents "are handling it and he's unaware of how much the policy will be worth." Securing insurance through the NCAA is "a common practice for players who are potential NFL draft picks" (, 3/5).

RELEASE PAPERS: Yankees GM BRIAN CASHMAN yesterday was released from the hospital after undergoing surgery following his skydiving accident. Cashman said, “I knew I broke it immediately, but I still don’t have any pain and I’m thankful for that.” He added that he had “a plate and eight screws surgically inserted into his leg and he will be on non-weight bearing crutches for at least eight weeks” (N.Y. DAILY NEWS, 3/6).

NAMES: Mavericks Owner MARK CUBAN “lost a bid to end a lawsuit brought by the U.S. Securities and Exchange Commission accusing him of insider trading.” U.S. District Court Judge SIDNEY FITZWATER ruled the SEC is "entitled to present its case to a jury.” Fitzwater previously had “thrown out the suit" in '09. A federal appeals court “ultimately reversed the decision and sent it back to him” (, 3/5)....Red Sox Owner JOHN HENRY, Chair TOM WERNER, President & CEO LARRY LUCCHINO and COO SAM KENNEDY hosted their annual Sox partners weekend in Fort Myers, Fla. (BOSTON GLOBE, 3/6)....Former MLBer CHIPPER JONES last night was honored by the Atlanta Sports Council with a lifetime achievement award at its annual Atlanta Sports Award banquet at the Fox Theatre (, 3/5)....Former Under Armour exec RYAN WOOD, who departed the company in ’07 to "start a cattle farm, is selling his massive Colorado ranch” for $12.95M (, 3/4)....Japanese jeweler GINZA TANAKA today unveiled a "pure gold replica" of the left foot of La Liga club FC Barcelona F LIONEL MESSI. The replica is valued at $5.25M and will go on sale tomorrow, with an endorsement from the Leo Messi Foundation, which helps children at risk around the world (AP, 3/6)….The Calgary Flames Ambassadors and the Flames organization announced their eighth annual Texas Hold ’Em Poker Tournament on Monday raised $250,000 for the Flames Foundation for Life (Flames).